FOUNDED BY ARTISTS
Each year, we travel to different regions in Mexico and the U.S. Southwest in search of new landscapes, cultural treasures, and the stories of the artisans we encounter along the way.
IN HONOR OF FAMILIA IN MEXICO + TEXAS
Helado Rosa's familial history is deeply rooted in northeastern Mexico and the state of Texas.
Co-owner Brandi Katherine Herrera's grandfather Dionisio Raul Herrera (1913 - 1987) was born in Saltillo, in the Mexican state of Coahuila, and immigrated to the U.S. through Laredo, Texas with his mother when he was just five years old. Her grandmother Maria de Jesus San Juana Ramos Espinosa (1921 - 2005) was born in Sabinas Hidalgo, in the state of Nuevo León, and immigrated to the U.S. when she married Dionisio.
Throughout their lives, Brandi's grandparents served their adopted country in numerous invaluable ways: as a Sergeant Major in the United States Armed Forces who fought in WWII, and as a social worker and educator who worked closely with the Latinx community of Portland, Oregon's East Multnomah County.
Like the Herreras, Helado Rosa believes that all people seeking refuge across our borders should be extended the same basic privileges regardless of their country of origin, their race, or religious beliefs. Please join us in celebrating the rich diversity of our nation by helping us support organizations dedicated to upholding these most fundamental human rights.
DEDICATED TO PROMOTING THE WORK OF MEXICAN ARTISANS
Helado Rosa believes in fostering vibrant, culturally-diverse communities; preserving artistic traditions; and promoting the work of Mexican artisans through transparency, inclusion, and ethical sourcing.
We partner directly with the artisans, collectives and family-owned businesses who produce the pieces featured in our handmade collection, and compensate them at the values they establish for their craft.
We also donate 10% of every sale to Latinx-community nonprofits year round, such as The Mexican American Legal Defense and Educational Fund, and Families Belong Together.